What must individuals do concerning personal data under the General Data Protection Regulation (GDPR)?

Under the General Data Protection Regulation (GDPR), individuals and organizations are mandated to ensure the protection of personal data. This regulation focuses on safeguarding the privacy rights of individuals by establishing guidelines for the collection, processing, and storage of personal data. To comply with GDPR, it is crucial to implement adequate security measures and practices that protect personal data from unauthorized access, misuse, or loss.

The importance of protecting personal data encompasses several responsibilities including conducting risk assessments, utilizing encryption, providing employees with data protection training, and ensuring robust data security policies are in place. Individuals also have the right to request access to their personal data and to demand corrections or deletions, further emphasizing the need for proper protection measures.

In contrast, options like storing personal data indefinitely or selling personal data for marketing directly contradict GDPR's principles, which emphasize limiting data retention and maintaining transparency and consent in the use of personal data. Limiting access to only select individuals is related to data protection but does not encompass the wider obligation to ensure comprehensive protective measures for all personal data held.